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Author Archives: Kristen Gaines

The weird and wonderful world of moment marketing, royal baby style!

Written by Kristen Gaines on July 23, 2013 — Leave a Comment

It’s a boy! After nine months of waiting in anticipation as to what the sex of the child will be, the Duke and Duchess of Cambridge yesterday welcomed their new born son, with big brands and the rest of the world celebrating his arrival.  This royal baby mania has baffled and intrigued me all the [...]

Posted in Things we like | Tagged , , , , , , , , , , ,

Vibe promotes Joy Division’s musical connection to Macclesfield

Written by Kristen Gaines on June 21, 2013 — Leave a Comment

The fourth annual Barnaby Festival will hit the streets of Macclesfield this weekend, bringing a host of exciting events, gigs and entertainment to the area. One of the more popular acts playing at the festival is Peter Hook and his band The Light, who will be performing Joy Division’s albums ‘Unknown Pleasures’ and ‘Closer’ in [...]

Posted in Client news, Work | Tagged barnaby festival, book signing, celebrity promotion, cheshire, cheshire east council, event promotion, joy division, Macclesfield, media relations, music festival, new order, peter hook, print media, radio, television media, unknown pleasures

Sweat, Shorts and Sunsheeeine: Vibe supports East Cheshire Hospice at the Bupa Great Manchester Run

Written by Kristen Gaines on May 29, 2013 — Leave a Comment

The Great Manchester Run saw 40,000 runners take part in this year’s 10k race. It was started by former Bolton Wanderers player, Fabrice Muamba, who received overwhelming support for his miraculous recovery from sudden heart failure during a Premiership Match last year.  Competitors raced in the bank holiday weekend sunshine from Manchester city centre to [...]

Posted in Play, Things we like | Tagged 10k race, bolton wanderers, deansgate, east cheshire hospice, fabrice muamba, great manchester run, hilton, manchester ship canal, old trafford, vibe

What makes brands influential?

Written by Kristen Gaines on May 20, 2013 — Leave a Comment

Google and Amazon have been named the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential Brands report. Microsoft took third position, the BBC came in at fourth, and claiming fifth was eBay. The 10 top scoring brands were judged on qualities like trust, messaging and [...]

Posted in Industry News, Insight | Tagged Amazon, Apple, BBC, brand strategy, branding, communications, digital, eBay, , influence, Ipsos Mori report, marketing, messaging, Microsoft, PR, product innovation, trust, UK
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